The clothing market is saturated with players, some of whom only clog up search results with low-quality sites. Selling clothes over the Internet is primarily a service.
The assortment is also important here, but it is difficult for a not very popular brand to show itself in all its glory, if there are no high-quality photographs, there is no description of the composition of the fabric, and the dimensional grid does not correspond to typical figures. Service for a clothing store is like a complete website for an airline. If the site is out of order or works extremely poorly, the company will lose a lot of money, and its reputation will deteriorate every day. How to make money on the Internet selling clothes?
1. Constantly updated public in the social network.
There are niche brands that may or may not be marketed through the site. Clothes that are not intended for the mass consumer do not need to be described and presented in the same way as things from mass-market stores. The atmosphere that social networks can create is important here. A public on a social network can be updated quickly, it does not require a lot of content. It is enough just to upload photos and make short captions, to provide notes with hashtags.
Niche clothing includes stage costumes, retro-brand clothing, unique second-hand items or capsule collections of young designers. Whichever direction you choose, you should always take into account the fact that it is easier to promote with niche products. They have a chance to occupy a certain segment and win back a part of consumers from mass-production enterprises.
2. Individual tailoring according to sketches and samples.
All mass products are gradually losing their positions, giving way to an individual approach. Modern designers are gradually beginning to adhere to this principle. Fashion labels are produced in limited editions to create a sense of exclusivity. But the truly unique and expensive clothing can be considered the one that was made to order. If you want to find yourself in the sale of fashionable clothes, then do not rush to discount the benefits of custom tailoring.
Customers want things that no one else has. If you can quickly and inexpensively translate models into reality according to customer sketches or provided images, then there will be no end of buyers. You can work individually for each order, you can produce things in limited collections, you can reshape the stage costumes seen in videos and films in your own way.
3. Concentration on one piece of clothing.
You can make a fortune by selling just one piece of clothing. For example, socks. Unique socks with copyright prints, for example, which can only be ordered from you. There can be many prints, but only one model of socks. Women’s and men’s socks are always on sale. It remains to come up with prints. You can sell unique models of bags, ties, gloves, hats and so on in the same way. Having come up with a model of a bag only once, you can play with its execution, applying new prints. The idea actually has no income ceiling, because you can come up with hundreds of variations of drawings.
And also, focusing on the needs of the market, you can make popular accessories from socks. For example, a coronavirus sock. Detailed simple instructions are described in the video.
4. Selling only one type of clothing.
You can concentrate on just the blazers or just the jeans. Having fenced off from other clothing sellers by frames of only one type of product, you will find yourself clients who are lovers of either unique jackets and jackets, or skirts and trousers, or jeans. You can create your own clothing collections by finding items all over the world. It is an exciting job to collect things from different parts of the world to your store.
5. Selling things with history.
Any thing has its own history of creation. Whether it is a new thing or something already worn by someone, but any item has its own story of birth. You can form your sales strategy based on this concept. Sell things as usual, but do not forget to tell people about the collections, show how things were invented, sewn, and purchased in batches. For the buyer, such moments have price and weight. Any client will feel the value of the purchased things, because he knows something about them that others do not know. If all the clothes in the mass market are silent and, in principle, do not differ from each other, then things with a history become much more valuable and brighter.